Now your ideas can rapidly emerge as tangible, effective text. Copywriting, copyediting and training services help ensure that your written communication brings the results you seek—while simultaneously reinforcing your brand and company image. Your Corporate Pen copywriter, Cathy Streiner, offers the following services:
Corporate Writing Services
From executive-driven high-tech materials to manuals, brochures and press releases, Corporate Pen helps you achieve the communication so critical to your internal, client and public audiences. Your public relations (PR) team can also benefit from receiving client-centric articles, papers and case studies to pitch to the media. When you know the results you want but don’t have the right words, contact Corporate Pen.
Great Concept but no Time to Write
Do you or others in your company have knowledge and innovative ideas but no time for writing? Don't hesitate to bring your concept to Corporate Pen. You'll be surprised how quickly an experienced ghostwriter can help you accomplish your goals and put your ideas to work for you.
Technical? Promotional? Or Both?
Technical materials, such as manuals and installation guides, involve the art of formal technical writing. Promotional materials use marketing language to influence decision-makers. Combining the technical and promotional results in technically accurate material that both instructs and influences an audience as needed. Corporate Pen provides all three types corporate communication: technical writing, promotional writing and a combination of both (known as high-tech PR writing).
Activities Involving Public Relations
If you have a PR firm or department, Corporate Pen's familiarity with PR processes, rules and requirements can be a real plus. Cathy understands the importance of smoothly coordinating projects, people and deadlines — as well as meeting client requirements. She has experience as a direct employee of a PR firm. PR firms have also been among her clients.
If you don't currently use PR services, Cathy might have suggestions to help improve your chances of success when promoting your organization. In certain cases, she can also pitch your news to the media. Pitching (contacting media to gain publicity for your company) may result in anything from a televised interview to a magazine article. For example, HydroDog™, a start-up company marketing a canine electrolyte drink, received television spots as a result of pitching by Corporate Pen. Similarly, BREAKIRON Animation&Design had a write-up in The Business Journal of Phoenix.
An objective third-party evaluation often exposes errors or problems. That's why copyediting services are so valuable. Here are two main areas in which editing plays an important role:
You ask, "How do I write a case study?" or, "What are the basic elements of a press release?" or, "What goes into a convincing promotional white paper?"
You or a staff member might want to learn how to write or edit materials—or simply improve existing skills. Ask Cathy about writer training. Corporate Pen offers two options: