This section covers various types of business writing and provides a number of samples. If your business need does not fit one of the categories below, it’s likely Corporate Pen can still develop what you have in mind. Formatted samples are posted with client or publication permission. Some samples are not available for confidentiality reasons.
Ads and advertising copy: Before adding a creative flair, Corporate Pen will work with you to make sure all the critical promotional information goes into your ad or advertising copy. Ace Mobile Wash's ad for Arizona Trucking Association magazine is a good example.
Abstracts: Abstracts for articles or white papers provide a short synopsis for rapid understanding of what the article or paper contains. Speaker abstracts, such as the slick for comedian Keith Curtis, provide an at-a-glance picture of a speaker's capabilities.
Articles: When published or distributed to your target audience, articles are significant sources of publicity. They can either be ghostwritten or bylined by Cathy Streiner. A ghostwritten article conveys the expertise of your executive(s) or high-level authority while saving time for busy upper management. Cathy ghostwrote numerous articles for PeopleSoft executives prior to PeopleSoft becoming part of Oracle® Corporation. Some of these are award-winners. For samples of articles bylined by Cathy Streiner, please see the article on specialty benefits and the article promoting Hydro Dog™, a canine electrolyte drink. The specialty benefits article is provided courtesy of Benefits & Compensations Solutions magazine and FieldMedia, LLC.
Brochures: Effective as mailers, hand-outs, sales pieces and more, brochures give you a tangible means to convey your message. You select the style, tone and illustrations that best serve your needs. Corporate Pen can write only your brochure content or create your entire brochure from start to finish as seen in the tri-fold brochure for BK Plumbing Services.
Business profiles, product profiles and service profiles: These give your customers and prospects a concise view of an aspect of your business or a specific product or service. For example, Corporate Pen wrote the content for a company overview and an offshore communication piece for UBICS®, Inc.
Business reports: Have Corporate Pen write or edit your business report or annual report so it is organized, clear and concise. A report should present the facts appropriately, and it often integrates supporting illustrations. It should be easily understood by your audience.
Case studies: A case study is best positioned as a success story promoting your company. Case studies describe, in industry-appropriate language, an instance(s) in which your customer successfully implemented and/or used your product or service. Useful for sales and promotional materials as well as Web content, case studies can range from less than 500 words to 3,000 words or more. The RewardsPlus case study, written for Benefits & Compensations Solutions magazine and FieldMedia, LLC, is an example of a case study that was positioned as an e-advertorial. Two examples of lengthier, more comprehensive case studies are the Sybase Brewster Transportation and Tours case study and the Sybase Energy Services Group case study. If needed, Corporate Pen can pitch your case study to a publication.
Correspondence for promotions or general communication: Are you sending letters or e-mails for promotions, customer correspondence or employee communications? Critical or sensitive communication requires the right words, as does correspondence sent to large groups of people. Corporate Pen can interview you and write your promotional letter to prospects, customer letter or employee correspondence so it provides the right information in the right way. If you already have a draft started, let Corporate Pen add the final touch by editing and/or proofing what you've written.
Executive biographies: An executive biography is often a short background of 50 to 100 words on a company executive. In addition to writing these, Corporate Pen has also developed full-page executive biographies such as the ones written for Jeffrey Cooper and Robert Murphy of Cooper Aerial Surveys Co.
Flyers: Are you promoting a product, service, event or special offer? Corporate Pen can create a flyer for you from scratch or edit and polish an existing flyer. Flyers can have illustrations or mainly text.
Press kit/media kit materials: Press kits contain documents chosen for specific public relations (PR) events. Choose from the following items for your press kit:
Frequently Asked Questions (FAQs)
Reprints of past articles
Press releases: A press release conveys news about your company to your target audience and secondary audiences. The Web Award press release, the BREAKIRON Animation&Design press release and the Virtual Pictures Company press release are good examples. Be sure to ask Corporate Pen about wiring, pitching and other distribution options.
Websites and website content: Interested in a website, perhaps one like the Trade Printers Inc. site or Corporate Pen's? Corporate Pen can build a site for you from start to finish, including text and illustrations. If you already have a website or someone to design it, use Corporate Pen to write or edit your content. Corporate Pen provides the language and positioning that effectively convey your message, reinforce your company image and help increase your likelihood of success. You can choose the tone and style that suit your business.
White papers: Organizations publish white papers to provide in-depth information about products and services and/or to demonstrate thought leadership and subject-matter expertise. A white paper can be technical, promotional or a combination of both. The paper should be able to stand on its own, often on a website or as a hardcopy piece for sales distribution or other purposes. The white paper Integrated Talent Management: Extending the Value of a Strategic Framework, written for Oracle Corporation, is a good example. Moving Forward with .NET Web Services, The Scalable Foundation for Collaboration, developed for UBICS, is another. Prior to its acquisition by IBM® Corporation, Collation, Inc., had Corporate Pen develop the white paper 20/20 Vision: Management Challenges for N-Tier Application Infrastructures (available on request). For even more white papers, please see the Awards section.